Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate (MB220)

This four-day Microsoft certified course teaches candidates to implement solutions that attract and convert leads, build brand awareness, standardize omnichannel messaging, and deliver marketing insights. Candidates are responsible for configuring the basic marketing application to include email marketing, configuration, interactive customer journeys and real-time journeys, lead nurturing with personalized experiences, integration of LinkedIn, events, customer voice surveys, segmentation, scoring and maintaining data privacy compliance. and safety rules. Candidates should have some knowledge of marketing principles and the Marketing application's role in relationship to the Dynamics 365 suite of applications, including integration with Dynamics 365 and Microsoft 365 applications.

Candidates should understand industry terminology, priorities, common initiatives, standards, methodologies, and best practices.

This training is a comprehensive preparation for the MB-220: Microsoft Dynamics 365 Marketing Functional Consultant exam for obtaining the Dynamics 365 Marketing Functional Consultant Associate certification.

Module 1: Set up and manage Dynamics 365 Marketing

• Introduction to Dynamics 365 Marketing
• Start with a trial of Dynamics 365 Marketing
• Purchase and set up Dynamics 365 Marketing
• Integrate Marketing with a CMS system or Microsoft Power Pages
• Re-run the Marketing setup wizard
• Manage marketing environments
• Keep marketing up to date
• Uninstall the Marketing services

Module 2: Advanced configuration for Dynamics 365 Marketing

• Email marketing
• Customer engagement
• Collaboration
• Event management
• Lead management
• Data management
• Customer Insights connector
• Customize Dynamics 365 Marketing

Module 3: Review domain authentication, email best practices, and GDPR in Dynamics 365 Marketing

• Domain authentication
• Email best practices
• Data protection and privacy and personal data compliance

Module 4: Manage assets and content settings in Dynamics 365 Marketing

• Upload images
• Manage keywords
• Create reusable content blocks
• Configure content settings

Module 5: Manage customers in Dynamics 365 Marketing

• Manage contacts
• Manage accounts
• Account-based marketing
• Manage leads
• Score and qualify leads

Module 6: Manage forms and pages in Dynamics 365 Marketing

• Create a marketing form
• Add a form to a Marketing page
• Embed forms on external websites
• Create a marketing form template
• Create a marketing page
• Set up marketing page personalization
• Create a marketing page template

Module 7: Manage emails, segments, and journeys in Dynamics 365 Marketing

• Create a marketing email
• Deliver a marketing email with send now
• A/B testing for email marketing
• Create an email template
• Create and manage segments
• Create a segment template
• Market to Dynamics 365 segments on LinkedIn
• Use segments from Dynamics 365 Customer Insights
• Create a customer journey
• Run A/B testing from a customer journey
• Generate dynamic behavioral segments from customer journey results
• Create a customer journey template

Module 8: Manage subscription centers and double opt-in in Dynamics 365 Marketing

• Manage subscription centers
• Set up global double opt-in
• Set up double opt-in on a per form basis

Module 9: Manage website visits, redirect URLs, and social postings in Dynamics 365 Marketing

• Monitor website visits and link clicks
• Marketing on social media

Module 10: Create an on-site event in Dynamics 365 Marketing

• Event website overview
• Review the event business process
• Create the event record
• Manage sessions, speakers, and sponsorships
• Configure registration options and set up event passes
• Record additional information about the event
• Manage event logistics
• Publish an event
• View the event website

Module 11: Create a webinar event in Dynamics 365 Marketing

• Configure webinar settings
• Create a non-Teams webinar event
• Create a Microsoft Teams webinar event
• Build the event registration form

Module 12: Promote events, manage registration and check-ins, and review results in Dynamics 365 Marketing

• Promote your events
• View and manage event registrations
• Book hotel rooms for staff, speakers, and guests
• View and manage event attendance
• Follow up after the event

Module 13: Advanced event management features in Dynamics 365 Marketing

• Create and manage recurring events
• Create an event template

Module 14: Evaluate marketing initiatives with analytics in Dynamics 365 Marketing

• Contact insights
• Lead insights
• Lead scoring insights
• Account insights
• Segment insights
• Customer journey insights
• Marketing email insights
• Marketing page and form insights
• Website insights
• Social insights
• Redirect insights

Module 15: Review the marketing calendar in Dynamics 365 Marketing

• Entity level calendars
• Form-level calendars
• Create and customize marketing calendars