Psychology for Digital Behavior Change - Toronto (2-3-day Workshop)

This 2-3 day workshop covers the essentials of using psychology and behavioral science to build effective websites, apps and digital campaigns.

You’ll gain new knowledge and skills that will help you boost users’ cognitive understanding, motivation, trust, and decision making, to achieve short-term action, and long-term loyalty.

What you’ll learn

During the first 2-days of this workshop, you will learn to recognize and apply over 40 principles of persuasive psychology, the mission critical principles that will “make or break” your digital projects, and essential lessons in the neuroscience of emotion and motivation.

Skills you’ll gain

You’ll learn how to use psychology for wireframing, digital strategy, and auditing the psychological strategies that drive successful products. You’ll also learn how to recognize common mistakes and how to fix them through simple user testing techniques, and conversion rate optimization approaches.

Interactive learning environment

The content is science-based, but presented in plain language, with visual examples, and practical exercises. You’ll enjoy group design projects, live polling, UX/design discussions, hands-on exercise, and group creative processes.

Optional 3rd day on psychological architectures

 We’re also offering an advanced 3rd day workshop, on psychological architectures, the psychological design patterns that drive landing pages, gamification, habit loops, states of change, conversion funnels, and more.

Learn More: www.alterspark.com/p2

Since 1997, Brian has built an extensive career in social mobilization, digital engagement, and program evaluation. Brian obtained his PhD in Online Social Marketing with the Statistical Cybermetrics Research Group, a world-leading Internet research team. He obtained his Masters in Business and Computers.

He is published in JMIR, the world’s top e-health journal. The United Nations General Assembly has recognized the impact of his digital campaigning work. He has been invited to act as an expert advisor for the World Anti-Doping Agency, the Heart and Stroke Foundation, and the annual International Conference on Persuasive Technology. Even the Pentagon invited Brian to present his research on persuasive design to the Cyber Influence Project.