In 2 days, this course will deepen your understanding of what emotions are and how they drive behavior and will teach you how to apply emotional design strategies to websites, apps, digital campaigns and more.
You will gain mastery in building digital products that are inspiring and motivating. You will learn how emotions drive online behavior and build your experience using emotional insight to build strategically targeted web design, UXD, content strategy and more.
You'll learn the neuroscience of how people perceive, feel, think and behave. Then you'll take a deep dive into user emotion, covering the full spectrum of emotions and the way each emotion shapes how users feel, think and behave.
The class covers the major emotional systems that drive online behavior. You'll enjoy a blend of formal lessons with interactive design challenges, where you will learn how to develop emotion-driven design for websites, apps, video, ads and more.
This course will teach you how to design for emotion, while fine-tuning your digital creative. You'll use standard industry UX, prototyping and editorial tools, which you can use in your next digital project.
Design Psychology & Neuroscience
Learn how to design emotionally intelligent websites, apps, and campaigns by learning the psychology and neuroscience of user emotion, motivation, cognition, and behavior. Discover how to build technologies that motivate and delight your users, while developing skills in managing their stress, and taking pre-emptive action to minimize negative user reactions. Over the 2-days, you’ll develop new skills in building emotion-driven wireframes, authoring empathetic content, conducting emotional design audits, producing engaging visuals, and more. We'll also teach you how to carry out simple, low-cost emotional impact research, and give you a head start on adopting the next generation of conversational AI bots, and emotionally intelligent technologies.
You can take this workshop at any time. You’ll get more out of it if you complete DBC1 first; however, there are no formal prerequisites.
Brian Cugelman, PhD (AlterSpark)
Since 1997, Brian has built an extensive career in social mobilization, digital engagement, and program evaluation. Brian obtained his PhD in Online Social Marketing with the Statistical Cybermetrics Research Group, a world-leading Internet research team. He obtained his Masters in Business and Computers.
He is published in JMIR, the world’s top e-health journal. The United Nations General Assembly has recognized the impact of his digital campaigning work. He has been invited to act as an expert advisor for the World Anti-Doping Agency, the Heart and Stroke Foundation, and the annual International Conference on Persuasive Technology. Even the Pentagon invited Brian to present his research on persuasive design to the Cyber Influence Project.
Save 25% with our Super Early Bird discount by the date Aug 23, 2020 and reduced rates for people from non-profits, academia, government, students, and groups of 3 or more. You can also get even better rates through our training bundles.
|Thu, Fri||09:00 AM — 05:00 PM|
|No. of Days:||5|
|No. of Participants:||23|