Basic Internet Marketing
Details
- Determine how their Internet marketing strategy fits with their overall marketing plan
- Apply techniques to influence and engage with their target market
- Weigh out the value of using a distribution service for e-mail marketing campaigns
- Get started with search engine optimization
- Use online advertising to boost their marketing results
- Adjust their Internet marketing plan based on metrics and reporting
Outline
In this session, you will teach participants about Internet marketing plans as being a component of the overall marketing plan for the company. You will also discuss how the goal is to draw visitors to their web site (whether this is the hub site or a sub-domain), to engage visitors with good strong content, and to get involved in the community. Students will also briefly review popular strategies for Internet marketing.
Students will review what they already have for a marketing plan as a reflection of the six stages of marketing: consumer and market analysis; analyzing the competition and themselves; analyzing distribution channels; creating a marketing plan; and implementation, review, and revisions.
Students will learn what it means to create an environment of influence and connect with their customers and prospects via the Internet, as opposed to direct selling methods.
Many companies use e-mail marketing campaigns, and this session is about doing it in a way that connects with consumers without spamming them. You will also cover using distribution services to thwart spam filters, create engaging templates, and manage their database of contacts.
In this session, students will learn how SEO can help them bring more visitors to their websites and attract pre-qualified customers. You’ll teach about using search engines, using keywords and metatags, monitoring results, and making adjustments to the campaign.
This session looks at the pay-per-click ad as a way to appeal to customers and grab their attention. This session includes information on setting up an account, choosing keywords, writing ads, and setting limits for the campaign.
Our focus is on the development of real skills and practical solutions that are easy to apply immediately following the training session. Our programs are high impact and interactive sessions that are devoted to getting participants to reach peak performance. Real skills are sustainable, hype is short-lived.
Our training programs have been meticulously developed with a strategic team that included professional content writers, research specialists, in-field executive professionals and certified human resource professionals. Our premium quality content ensures high impact results. We invite you to browse our complete inventory of training programs on our website.
Why is Training Critical?
People are essential to the growth and success of any business. The greatest asset that any company has is the abilities of its team. Leading organizations understand that effective and consistent training will ensure continuous success and growth.
Effective training is focused on enhancing the inherent skills of an individual. It provides solutions that will increase productivity, performance and even personal growth, such as: behaviours, communication skills, better business practices and increased motivation. ...
Related Courses
