Details
- What we mean by the term “marketing.”
- How to use low-cost publicity to get your name known.
- How to develop a marketing plan and a marketing campaign.
- How to use time rather than money to market their company effectively.
- How to perform a SWOT analysis.
Outline
To begin, participants will review their pre-assignment in small groups.
Next, participants will explore the definition of marketing and other key terms.
This session will focus on how to determine whether an idea is a trend or a fad.
Participants will learn about primary and secondary research, and the benefits and drawbacks of both methods.
Next, participants will look at 90 marketing strategies. They will identify what they are currently doing and what they could be doing to make their marketing more successful.
The first half of the workshop will conclude with a discussion on mission statements.
During this session, participants will critique brochures and develop some guidelines to take back to the office.
Participants will work in small groups to develop a checklist of activities to do before, during, and after a trade show.
Next, participants will learn about the six P’s of a good marketing plan. They will also explore how to do a SWOT analysis and how to market on a small budget.
This session will share a formula for increasing sales.
Participants will read an article on why and when they should tell say no to a customer.
Next, participants will explore some advertising myths.
To wrap up the day, participants will learn about the keys to successful networking.
Our focus is on the development of real skills and practical solutions that are easy to apply immediately following the training session. Our programs are high impact and interactive sessions that are devoted to getting participants to reach peak performance. Real skills are sustainable, hype is short-lived.
Our training programs have been meticulously developed with a strategic team that included professional content writers, research specialists, in-field executive professionals and certified human resource professionals. Our premium quality content ensures high impact results. We invite you to browse our complete inventory of training programs on our website.
Why is Training Critical?
People are essential to the growth and success of any business. The greatest asset that any company has is the abilities of its team. Leading organizations understand that effective and consistent training will ensure continuous success and growth.
Effective training is focused on enhancing the inherent skills of an individual. It provides solutions that will increase productivity, performance and even personal growth, such as: behaviours, communication skills, better business practices and increased motivation. ...