Marketing for Small Businesses
Details
- Describe the essential elements of a marketing plan, no matter the size of the business
- Apply tools and strategy to create a marketing plan that supports the growth of your small business
- Use six steps to create, implement, and review a marketing plan
- Leverage the best of Internet and social media marketing
Outline
You will spend the first part of the day getting to know participants and discussing what will take place during the workshop. Students will also have an opportunity to identify their personal learning objectives.
The first session of the course will define marketing in the context of small businesses. Participants will also review their pre-assignment.
This session will look at the four elements of a strong message: the USP, relationship building, influence and persuasion, and testing.
The afternoon of the first day will be spent exploring the marketing cycle in the context of small businesses.
To begin Day Two, we will offer some ideas for marketing strategies for small businesses. We will also talk about getting the most bang for your buck and working with a small budget.
In this session, participants will learn how to implement, evaluate, review, and revise their marketing plan. Marketing budgets will also be discussed in depth.
The final session of the course is devoted to Internet marketing. Participants will learn why Internet marketing is important, what strategies they should consider, how to manage e-mail marketing, how to use SEO (search engine optimization), and social media techniques.
At the end of the course, students will have an opportunity to ask questions and fill out an action plan.
Our focus is on the development of real skills and practical solutions that are easy to apply immediately following the training session. Our programs are high impact and interactive sessions that are devoted to getting participants to reach peak performance. Real skills are sustainable, hype is short-lived.
Our training programs have been meticulously developed with a strategic team that included professional content writers, research specialists, in-field executive professionals and certified human resource professionals. Our premium quality content ensures high impact results. We invite you to browse our complete inventory of training programs on our website.
Why is Training Critical?
People are essential to the growth and success of any business. The greatest asset that any company has is the abilities of its team. Leading organizations understand that effective and consistent training will ensure continuous success and growth.
Effective training is focused on enhancing the inherent skills of an individual. It provides solutions that will increase productivity, performance and even personal growth, such as: behaviours, communication skills, better business practices and increased motivation. ...
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