Public Relations Boot Camp
Details
- Apply the different purposes to strategic vs. tactical PR
- Design a PR strategy
- Develop strong relationships with reporters and journalists
- Take their communication skills to a higher level
Outline
In this session, participants will explore what public relations is all about and why it is important.
This session begins with a checklist of essential elements for a PR plan. Then, individual steps of the plan (including defining the goal, selecting your strategy, and defining benchmarks) are covered. Students will also have an opportunity to practice creating a PR plan.
This session focuses on building a media image and creating strong, positive messages. Media kits are also covered.
Next, participants will learn what media guidelines are all about and how to choose a spokesperson.
In this session, participants will learn how to build relationships with the media. Topics include developing sound bites, answering tough questions, and what to do when you have no comment.
This session is all about writing a press release that gets your company noticed in the right way.
Next, participants will learn about a slightly different aspect of public relations: managing a crisis.
The final session of this course will explore the role of social media in public relations.
Our focus is on the development of real skills and practical solutions that are easy to apply immediately following the training session. Our programs are high impact and interactive sessions that are devoted to getting participants to reach peak performance. Real skills are sustainable, hype is short-lived.
Our training programs have been meticulously developed with a strategic team that included professional content writers, research specialists, in-field executive professionals and certified human resource professionals. Our premium quality content ensures high impact results. We invite you to browse our complete inventory of training programs on our website.
Why is Training Critical?
People are essential to the growth and success of any business. The greatest asset that any company has is the abilities of its team. Leading organizations understand that effective and consistent training will ensure continuous success and growth.
Effective training is focused on enhancing the inherent skills of an individual. It provides solutions that will increase productivity, performance and even personal growth, such as: behaviours, communication skills, better business practices and increased motivation. ...
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