Details
- Apply engaging techniques that draw readers to web pages
- Plan what to write to reflect their web hierarchy
- Create engaging content, including catchy headlines
- Enhance their writing with other forms of media
- Make their writing accessible to a variety of readers
Outline
You will spend the first part of the day getting to know participants and discussing what will take place during the workshop. Students will also have an opportunity to identify their personal learning objectives.
To start the course, participants will learn how web writing is different from other writing. They will also learn how HTML works and the importance of working with their web designer. Finally, they will learn eight influence factors that they can use to engage readers.
In this session, participants will look at how site design and navigation features (including menus, links, and buttons) can help engage readers.
Next, participants will get some tips on writing eye-catching headlines and good content. They will also learn about setting writing goals.
This session will give participants some hands-on practice with a key aspect of web writing: conciseness.
Participants will learn how to measure usability and other tools that can help them decide what to write about.
There’s a great debate out there about whether or not audio and video belongs on every site. Participants will consider this topic during this session.
To begin this session, participants will learn some tips for making their content accessible to all readers. Then, participants will learn about search engine optimization, alternative search, and keyword optimization.
At the end of the course, students will have an opportunity to ask questions and fill out an action plan.
Our focus is on the development of real skills and practical solutions that are easy to apply immediately following the training session. Our programs are high impact and interactive sessions that are devoted to getting participants to reach peak performance. Real skills are sustainable, hype is short-lived.
Our training programs have been meticulously developed with a strategic team that included professional content writers, research specialists, in-field executive professionals and certified human resource professionals. Our premium quality content ensures high impact results. We invite you to browse our complete inventory of training programs on our website.
Why is Training Critical?
People are essential to the growth and success of any business. The greatest asset that any company has is the abilities of its team. Leading organizations understand that effective and consistent training will ensure continuous success and growth.
Effective training is focused on enhancing the inherent skills of an individual. It provides solutions that will increase productivity, performance and even personal growth, such as: behaviours, communication skills, better business practices and increased motivation. ...
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